Search Engine Optimisation (SEO) - Linking Strategies

Links, and particularly links that lead to your web site, are held in high regard by search engines. Quality is definitely better than quantity when considering a links strategy.

Achieving a high ranking doesn't happen by chance - it is now a combination of factors that improve positioning. Search engines have taken the decision that link popularity is now a key factor in ranking and they illustrate and enhance relevance for web pages. Basically, the more links that point to your site the more chance you have of gaining a front page listing on search engines. Some time ago search engines introduced systems to analyse the links to your site, and to decide the quality and relevance of the site's content. This analysis examines each link to your site and ranks each link to your site on the number of subject pages that are relevant, rather than simply counting link popularity.

Keyword and key phrase density are very important in search engine optimisation, as it defines your page subject. Link analysis, however, defines your status and reputation and what other web site owners think of the pages within your site.

A well planned and controlled links strategy, utilising links that are both relevant and effective, will achieve the best results. Too many links, large numbers of irrelevant links, and links to sites purely in existence to exchange or sell links could have the search engines casting you into the abyss. At Search Engine Optimise we can research and deliver information about appropriate links for you to establish yourself, or we can implement a comprehensive links campaign on your behalf.