Search Engine Optimisation (SEO) - Page Structure

The setup and structure of the individual pages of your web site can also have a tremendous impact on the success of your site with the leading search engines. It is therefore essential to conduct a thorough examination of potential bottlenecks.

To achieve the most effective search engine rankings, the most relevant keywords and phrases should not only be included within the body content of each page, but should also appear within other specific html tags: for example 'alt', 'title' and 'h1'. Professional page structuring will help minimise potential problems and eliminate search engine restrictions.

Meta data is another important area of structural optimisation that often gets completely overlooked. Found in the head of each page these special tags contain the page descriptions that often appear in search results, important keywords and phrases specific to that page, author information and so on.

Special attention should be paid to dynamic web sites (those deriving their content from a database) as scripting in PHP, ASP and the like can cause problems if 'safe' address paths are not employed. We have probably all seen what appear to be meaningless addresses like:
www.yourdomain.co.uk/product.php?xProd=2850;xSec=803;Exc=962
If it means nothing to you then there is every chance it will not get indexed by search engines either.

Other page elements like Frames, Flash and Javascript can also have a detrimental effect on search engine rankings, as can a failure to make sure your site is accessible to all users.

Search Engine Optimise will scrutinise your web pages, introducing a clear and effective proposal that can be passed on to your site administrator for implementation.