Search Engine Optimisation (SEO) - Pay-Per-Click (PPC)

If you face significant market pressures or you are launching a new product or web site, you may be unable to wait for the natural or 'organic' optimisation to work. In these circumstances the implementation of a Pay-per-Click campaign could be the better solution.

In recent years, search engines have offered an 'auction' service to allow bidding for top positions on certain keywords and phrases. Generally the highest bidder for a certain word/phrase ranks highest in the search engine results for that same term, and the next highest bidder appears second and so on.

The price of the accepted bid is charged to you whenever a user clicks on your site (Pay-per-Click) but as a successful bidder you will improve your search engine rankings relatively quickly. Some words could be pennies, others may be many pounds. However, you can set budgets, daily spend caps, and specify hours when the sponsored link is active. You can also introduce other parameters to ensure the costs do not escalate unreasonably.

At Search Engine Optimise we can implement and manage a Pay-per-Click campaign on your behalf as part of your overall web site marketing strategy.

We will work with you to:

1. Ensure we clearly understand your business objectives in order that your Pay-per-Click campaign targets are achieved
2. Undertake exhaustive planning for target keywords and phrases that are the most appropriate for your PPC campaign
3. Develop a list of keyword and keyphrase combinations to capitalise on the search criteria of potential customers, maximise the quality of visitors to your site and control and minimise your Pay-per-Click charges
4. Develop and implement all aspects of your Pay-per-Click campaign across all relevant search engines and directories to maximise exposure and increase click throughs to your site
5. Examine your competitors' PPC campaign tactics and achieve a sustainable competitive advantage throughout your campaign

We will also:

1. Actively manage your bids and rankings across all selected services, seek to minimise the average cost per click, increase traffic and maximise Return on Investment (ROI)
2. Continuously monitor your competitors' PPC bids to minimise bidding war exposure and ensure your Pay-per-Click charges are kept under control
3. Maintain a watching brief of Pay-per-Click bidding tactics throughout the campaign to capitalise on any short-term bidding opportunities
4. Deliver key analysis and statistics of your campaign to keep you fully informed of your PPC effectiveness giving you the ability and opportunity to react to market forces and changing needs.